Ankorstore vs Faire for Pet Shops: Which Wholesale Platform Fits (2026)
By Charlotte HayesUpdated 5 min read

Ankorstore vs Faire for Pet Shops: Which One Fits
If you run a pet shop and you're picking a wholesale platform, it usually comes down to these two names. Both let you browse brands, see wholesale prices, and order online with deferred payment. On the surface they look almost identical. The differences that matter for a pet retailer are underneath region, how payment actually works, and how much pet selection you'll realistically find.
Here's the honest comparison, plus one thing neither of them does well that's worth knowing before you commit.
At a glances
Faire | Ankorstore | PETADD | |
|---|---|---|---|
Founded / base | US | France (EU) | US entity, EU/US focus |
Strongest region | US, growing EU | EU, growing UK | US & EU |
Payment terms | Net 60 | ~60-day deferred | Set per supplier |
First-order returns | Free on eligible brands | Free on eligible brands | Set per supplier |
Reorder minimums | Low | Often ~€100 | Set per supplier |
Brand count | 100,000+ | 30,000+ | Short, hand-vetted |
Category focus | Generalist | Generalist | Pet only |
Pet selection | Large but buried | Decent in EU, thinner US | Curated, every brand checked |
Vetting | Light | Light | Human review before listing |
What brands pay: fee calculator
Shops don't pay to join any of these platforms: the money comes from the supplier side, and the fee models are very different. If you're a brand or distributor deciding where to sell, plug in your own numbers to see what Faire, Ankorstore, Creoate and PETADD would keep from the same monthly sales. On PETADD, orders a shop pays you directly by bank transfer carry no commission at all; only card payments made through PETADD do.
Supplier fee calculator
What a brand or distributor pays the platform on the same monthly sales.
Monthly order value (goods + shipping): $8,500
- Faire$1,160 / month · 13.6% of order value
You keep $7,340 / month · $13,920 in fees per year
- Ankorstore$500 / month · 5.9% of order value
You keep $8,000 / month · $6,000 in fees per year
- Creoate$1,000 / month · 11.8% of order value
You keep $7,500 / month · $12,000 in fees per year
- PETADDLowest fees$0 / month · 0.0% of order value
No commission: shops pay you directly by bank transfer.
You keep $8,500 / month · $0 in fees per year
On these numbers PETADD leaves you $13,920 more per year than Faire.
How the numbers are calculated
- Faire: North America: 15% on the first order from a retailer Faire brings, plus a one-time $10 new-customer fee; 15% on reorders. 0% commission on Faire Direct orders (retailers you invite). Payment processing on every order, shown at the 30-day payout tier: 2.4% + 0.30 (next-day 3.5%, 60-day 1.9%). Faire Brand Terms, Faire pricing update
- Ankorstore: Since December 2025: no commission; a one-time €49 fee for each new retailer Ankorstore brings you. 3% payment fee on every order (covers the payment guarantee and pay-on-delivery for retailers). Ankorstore: new model
- Creoate: 20% on first orders and 15% on reorders from retailers Creoate brings; 0% on retailers you refer. Creoate help center
- PETADD: 0% commission on orders the shop pays you directly by bank transfer: PETADD never touches that money. Card payments through PETADD: one flat 5.5% of the order value (goods, shipping and handling), no matter who found the retailer; card processing is covered by PETADD. No per-retailer fee, no subscription. PETADD Supplier Agreement, section 9
- Faire uses North American pricing for USD and its outside-North-America pricing for EUR and GBP. Fixed fees (Faire $10, Ankorstore €49, the 0.30 processing charge) are shown at face value in the selected currency. VAT, currency conversion, shipping labels, ads and optional paid features are not included. Rates checked October 2026; always confirm in each platform’s current terms.
Where each one wins
Faire wins if you're in the US
Faire is US-born and that's still its strongest market. More brands, deeper pet category, and the net-60 terms are well established. If you're a shop in the US, Faire will almost always have more pet brands than Ankorstore.
Ankorstore wins if you're in the EU
Ankorstore is European-first. For a shop in France, Germany, the Netherlands, or the Nordics, you'll find more local makers which matters, because "made nearby" sells, and shipping is faster and cheaper within the EU. The deferred-payment model is built around EU rails (SEPA), so it's smoother for European accounts.
It's close on everything else
Payment terms, free first-order returns, browse-like-a-consumer UX these are now table stakes. Both do them. Don't pick based on these; they'll feel the same day to day.

The catch for pet shops specifically
Both Faire and Ankorstore are generalists. Pet is one category among home, beauty, stationery, food, apparel, and dozens more. That has two consequences you'll feel:
Pet selection is wide but shallow in quality signal. You'll see a lot of pet brands, but a brand having a page tells you almost nothing about whether it ships on time, has real stock, or whether the product matches the photos. The vetting is light. You do the diligence yourself, brand by brand.
You're sorting constantly. The platform is optimized to surface trending products across all categories, not to help a pet buyer find the right dog-treat supplier. Discovery is more work than it should be.
For a lot of shops this is fine you learn which brands to trust over time. But it's worth knowing you're buying breadth, not curation.
Where a pet‑specific platform fits
This is the gap pet-only marketplaces fill. On PETADD, for example, the trade-off is deliberately reversed: instead of tens of thousands of brands with light vetting, every brand is checked by a person before it's listed country of origin confirmed (not self-declared), registration and product documents reviewed, and no page for a brand without a real assortment. The catalog is short on purpose, because the filtering happens before you see it.
That's not a replacement for Faire or Ankorstore's breadth. It's the opposite tool: when you want pet brands you can trust without doing the diligence yourself, a curated pet-only platform does that part for you. Most shops that care about curation end up using both a generalist for selection, a specialist for vetted pet brands.

How to decide
US shop, want maximum pet selection → Faire.
EU shop, want local brands + smooth deferred payment → Ankorstore.
Either region, want pet brands pre-vetted so you're not gambling → add a pet-specific platform like PETADD alongside.
Tiny budget, testing the water → start with whichever sets minimums per-supplier, so you can place the smallest possible first order.
The real answer for most pet retailers isn't "one or the other." It's one generalist for breadth plus one pet specialist for brands you can trust and letting your sales data decide where you spend next.
FAQ
Is Ankorstore or Faire cheaper for retailers? Both are free to join and make money from the supplier side, so neither charges you for access. Product prices and shipping are what vary and those depend on the individual brand and your region, not the platform.
Which is better for a European pet shop? Ankorstore, usually more EU-based brands, faster and cheaper intra-EU shipping, and payment built on European rails. Faire works in the EU too but its brand base skews US.
Can I use both at the same time? Yes, and many shops do. There's no exclusivity. Using a generalist (Faire/Ankorstore) for breadth and a pet-specific platform for curated brands is a common setup.
Do Faire and Ankorstore vet their pet brands? Vetting is light on both a brand getting listed is not a strong quality signal. If pre-vetting matters to you (country of origin, documentation, real stock), a pet-specific platform that checks brands before listing is a better fit for that part.
Want pet brands vetted before you ever order? Browse hand-checked brands on PETADD →
Related guides
Source from vetted pet brands
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