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Based in Denmark.

Staey

Staey is a Danish brand from Odder, founded in 2022 by designer Noa to make dog equipment that belongs in a modern home. Harnesses, leads and collars, beds and blankets, coats and rain gear, drying robes, carriers, car seats, bowls and grooming tools - now sold in more than twenty-one countries.

Designed for dogs.

— Staey

Online

🇩🇰 Denmark · est. 2022
What the brand makes

Assortment

estimated from the brand website · updated 16/09/2026

  • Gear & apparel42%
  • Beds & housing16%
  • Cosmetics & fragrance9%
  • Feeding6%
  • Treats6%
  • Toys4%
  • Grooming3%
  • Other14%
How to order

Five steps to wholesale

01
Apply as retailer
Create your account and verify your shop — VAT number, business license and contact details. Approval typically takes about 24 hours.
02
Find a brand and supplier
Browse the marketplace to discover brands you want to stock, then pick a verified supplier carrying them — compare country, MOQ and lead time.
03
Confirm with supplier
Build your order from the catalogue and send it to your chosen supplier. They review it and confirm stock, pricing and the shipping window.
04
Pay (terms set by each supplier)
Settle the invoice on the payment terms that supplier offers — upfront, on dispatch or net terms vary from one supplier to the next.
05
Receive (lead times set by each supplier)
Your order ships directly from the supplier and arrives within their stated lead time. Track every order from your retailer dashboard.
Staey — PETADD